How to Sail Through the App Store Review Process

Smartphone has taken such an important place in everyone’s life that most of the people depend entirely on it for different reasons. There is no doubt that everyday new app is getting released as it has shown a tremendous impact in the life of people. iOS has embraced and enriched the mind of people to a great extent. This has given a great opportunity for the developers to come up with the most innovative ways to show their skill and talent. Today, due to the increasing demand for the iPhone, the app store review has gained equally more popularity.

Know more about App Store

Over the past few years, the technology has advanced so much that instead of regular wired phones people have this craze of using Smartphones. Talking about the technology, it seems that software and applications are also growing to a great extent and the growth of iOS apps from few years is certainly cannot be ignored. Since the time, Apple has opened such store, more than millions of people rely on it. Although Android has proven to be the tough competition for iOS apps but in terms of quality and delivery performance along with the rigorous review, App store works the best. Such store doesn’t accept the junk apps and only keeps the one that has set a good standard already.

App store never prefer to compromise with the quality and now it has started providing the customers with a vibrant ecosystem. The developers are more excited to get into new genuine apps that can be selected by the App store. It does not matter whether you are a new developer or has been into this field from a long time, by creating apps for the App store, you get best possible guidance so that you gain all the confidence about the app as it will be reviewed quickly and get ready for the users to explore it.

Reason why App review is so important:

If the reviews for the app are not received on time, it leads to disappointment and discouragement. It somehow affects the reliability to a great extent. For developers it literally becomes impossible to expect what all reasons may cause the apps crash down in the real world. Once the app goes live, it is app store review by which the developer gets an idea and a detailed report about the bugs directly from the users. This helps the developers to fix the problem and provide the right user friendly app to the customers. Thus, such app review not only rejects the useless app but also lets the developer know about it sooner.

With right reviews, developers can make the right app. There is most of the website that hardly release any kind of update once a week or twice a week. However, apple takes into account every company that creates app and informs about the reliability of these apps.

Things you need to learn through app review:

Over the past few years, many developers shared their experience of working with the app store. As per these developers they submitted many apps to the app store and faced few rejections as well but working with app store was a fun experience. It offers all sort of fair guidelines which the developers use and then work on the new app which they create and avoid making the similar mistake which they previously made.

Reasons of Rejection in App store:

Rejection with Regards to Metadata: This is quite common as many rejections occur if metadata is not edited and submitted on time. In metadata, consideration of demo user credentials, rating of the app, name of the app and version of the app should be wisely noted down. Your app should not have beta version and login credentials must be provided in such a way that Apple reviews can inspect the inner pages and its features.

Rejection due to App Crashes: While sailing through app store review, be careful with the unstable app. If there is any kind of app that crashes, apple will straight way reject it. Ensure that you submit the first version of an app along with the second version while making sure that back end does not get affected.

Rejection due to lack of Creative Designs: Apple never compromises with the user interface. If you don’t have the right creative design for the app and unnecessary similar icons are stuffed, then apple will reject the app. You have to be careful while making the icons and ensure that those are not similar otherwise, Apple will reject it by the reason of deemed fraud and rejection.

Navigation: In an app if there is a payment integration made, then remember, app purchase gains total 30% of revenue. If the developer doesn’t use IAP then a valid reason for the same needs to be given. It is better in that way to stay connected with the navigation process of IAP.

Essential Tips that can be helpful:

If there is any content which is not related to the user account, it must be kept on the sign up page. Contact us, terms and conditions, policy and About US page to name a few pages that need to be present in other the sign up page or before that.

Your app should not have the page asking the user for their any personal information like email address, age, gender, phone number, and other private details otherwise it can lead to direct rejection.

You should always keep other platforms supporting your app secret. Never reveal the details that support your app. If your app is available in android, then do not advertise them in your app that you are planning to publish on app store.

Keep these pointers in mind and architect the iOS app in the right manner. If it is user friendly too you will not have any reason for rejection.


If you face any issues in submitting your app to the app store you can contact Promatics Technologies for consultation. As top mobile app developers Promatics Technologies has helped entreprenuers enlist over more than 300 apps on app store.

Promatics Technologies is one of the top app development companies in India. We have been instrumental in publishing hundreds of apps for our clients. If you plan to develop native or hybrid app look no further than Promatics Technolgies as we will not only develop you a robust app we will also ensure we list it on app store on your behalf.

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